The SENDAI Pageant of Starlight transforms the zelkova-lined boulevards of Jozenji-dori and Chuo-dori into a glittering tunnel of light each December, when hundreds of thousands of LED bulbs are strung through the bare winter branches overhead. First held in 1986, it has grown into one of Japan’s most beloved winter illuminations, drawing large crowds to walk beneath the golden-white canopy, especially in the evenings leading up to Christmas.
🗓️ At a Glance
| Location | Jozenji-dori, Sendai, Miyagi |
| Hours | Lit nightly, roughly mid-Dec, evening onward |
| Admission | Free |
| Time needed | 30–60 min |
| Best time | Weeknight evenings (less crowded) |
What to See
- A glittering tunnel of LED-lit zelkova trees along Jozenji-dori.
- Hundreds of thousands of lights strung through winter branches.
- A festive atmosphere with food stalls nearby.
- One of Japan’s most beloved winter illuminations, running since 1986.
Combine Your Visit
- Combine with Sendai city sightseeing.
- Warm up afterward with gyutan dinner.
- Read our Miyagi overview .
Getting There
- By train: short walk from Sendai Station.
- By subway: Sendai City Subway to nearby central stations.
Tips
Weekend evenings draw the biggest crowds — visit on a weeknight for a quieter stroll. Dress warmly, as it’s an outdoor winter event.