Sendai Tanabata Festival
Held from August 6 to 8, the Sendai Tanabata Festival is Japan's largest and most spectacular celebration of the star festival, filling the city's covered shopping arcades with thousands of enormous, hand-crafted bamboo streamers decorated with paper ornaments in seven traditional styles. The tradition dates to the Edo period and the patronage of feudal lord Date Masamune. A fireworks display on the eve of the festival launches three days of color, music, and street food.