Awa Odori Festival
Japan's largest dance festival, Awa Odori draws 1.3 million spectators to Tokushima city over four days in mid-August. Thousands of ren (dance groups) in straw hats, yukata, and geta clogs dance the distinctive awa-odori step through the city's streets and designated stages, chanting 'The dancing fool and the watching fool โ both are fools, so why not dance?' The electric atmosphere is contagious.